Monetise your courier tracking page by showing rewards

Groovy is a rewards network built specifically for courier tracking pages. We enable couriers to monetise their websites while helping brands reach high-intent shoppers.

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Access to 5,000+ advertisers

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Trusted by 5,000+ of blue chip advertisers
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How It Works

Monetise your dormant digital real estate

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Personalisation via algorithm, without PII

Our AI algorithm chooses the most relevant offers based on retailer name, not PII.

Advertise trusted, well-known brands like Apple Music, Santander and Amazon Prime.
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Your customers buy

Your customers will see relevant offers and rewards on your website or mobile app. A certain percentage of them will go on to sign up or buy the advertised products.
Line chart titled Conversions comparing last month and this month with blue and red wavy lines.
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Get paid

Advertisers pay us each time a consumer signs up or buys something. We share the vast majority of this revenue with you (depending on which plan you choose).
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what our customers say

"Before Groovy, my tracking page was sitting there doing nothing. Now I make $350k a year from it, pure profit. It took us less than a day to get everything set up. I've got no idea why this hasn't happened sooner."

Chris Bee
CEO at HubEurope
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“We've seen a remarkable increase in ROI since implementing your SaaS into our development workflow. The upfront investment has paid off tenfold in terms of efficiency gains and accelerated project delivery. ”

Mike Nikles
CTO at Amazing Dev

Tracking page monetisation will fail without ad filtering

Without ad filtering, tracking page monetisation will fail. For example, if you show Adidas rewards on Nike's tracking page, Nike are going to complain. Given most couriers have tens or hundreds of thousands of customers, this is a critical blocker. We have three features that resolve this issue:
our secret sauce

Automatic ad filtering prevents conflicts

If someone buys shoes on Nike, Adidas rewards will be hidden from Nike’s tracking page.
01
self serve

Ad management portal

Shippers can login to our portal and hide specific types of rewards (e.g. alcohol) from their tracking page.
02
You're in safe hands

We handle all rewards-related customer service

Even with ad filtering, your shippers will likely still contact you with questions about the rewards being shown on their tracking page. We take care of all of this work for you.
03
no risk trial

The copy and paste trial

Simply copy and paste our javascript snippet into your tracking page. Then, watch the ad revenue roll in.
Copy/paste iFrame code
Paste a few lines of code into your tracking page
Gradual roll out
Hide Groovy from 50% of site traffic so you can verify there is no disruption to your UX.
No lock-in
You can try our product for as long as you like—there's no minimum requirement.
Faqs

Most Frequently Asked Questions

Why is the tracking page such a high-value surface?

The tracking page reaches consumers at a uniquely valuable moment.
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Over 90% of visitors are confirmed ecommerce customers, making them high value to advertisers. They are also very engaged - returning multiple times to check their delivery status. In fact, 39% of consumers check the tracking page daily during the parcel journey.
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There’s also a behavioural element at play. Anticipation of a delivery triggers dopamine release, meaning consumers are emotionally primed and attentive while on the page. That heightened state of anticipation makes them more receptive to relevant offers and rewards.
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The result is a high intent, high attention environment that consistently outperforms traditional ad surfaces.

Will this harm our brand or customer trust?

No - when implemented correctly, rewards based monetisation is already used by many brand conscious organisations, including Uber, DoorDash, Marriott, Target, American Express, Disney, British Airways, BBC.
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In addition, we’ve run controlled surveys comparing customer Net Promoter Score (NPS) on tracking pages with and without rewards. We found no statistically significant change in NPS.
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That said, you don’t need to take this on trust. We offer a lightweight pilot that allows you to measure the impact with your own users. The pilot requires only a few hours of development work, involves no long term commitment and lets you validate brand impact before any wider rollout.

Can we run a pilot before full rollout?

Absolutely. We can put together a no risk pilot:
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  • Test on any percentage of traffic. Eg. only show the rewards widget to 25% of traffic
  • Hide from key retailers
  • Start with non-physical offers which are not going to conflict with the shipper of the package (eg. Expedia)
  • Cancel anytime
Will this have any impact on the tracking page?

No. The rewards widget is delivered via an isolated iFrame, meaning it runs independently from the rest of your tracking page. It cannot interfere with page performance, tracking functionality or site stability.
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Your core tracking experience remains completely unaffected.

Is this GDPR compliant?

Yes, Groovy is fully GDPR compliant across all plans.
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  • Groovy Lite does not collect or store any personally identifiable information (PII). We process only non-personal, contextual data such as:
    • the name of the retailer shipping the parcel
    • the delivery status of the parcel
  • Groovy Plus involves collecting and processing limited PII in order to personalise offers for consumers and improve monetisation. In these cases:
    • Data is processed lawfully under GDPR (eg. consent or legitimate interest)
    • Appropriate technical and organisational safeguards are in place
    • All processing is governed by GDPR compliant data processing agreements


In all cases, Groovy follows GDPR principles including data minimisation, purpose limitation, security, and transparency.

Can I choose the types of rewards that I show to my customers?

Yes, you can choose to show/hide different advertiser verticals (eg. Lottery). This can be done on a site wide basis, and per retailer.

Does this impact site speed?

No, Groovy has no impact on site speed. It’s an extremely light weight widget built to load extremely quickly. However, don’t take our word for it, we encourage you to test this yourself during onboarding.