Monetize your tracking page with rewards

Groovy is a rewards network built specifically for tracking pages. We enable parcel carriers, logistics providers and shipping platforms to monetize their tracking pages and emails while helping advertisers reach high-intent shoppers.

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Access to 5,000+ advertisers

Mobile screen showing parcel tracking from Boots with message 'We're expecting it' and option to change delivery; banner ad for HelloFresh offering 20 free meals and free shipping.
Trusted by 5,000+ advertisers
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How It Works

Monetize your dormant digital real estate

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Personalization via algorithm, without PII

Our AI algorithm chooses the most relevant offers based on shipper name (e.g. Nike or Sephora), not Personally Identifiable Information (PII).

Advertise trusted, well-known brands like Apple Music, Santander and Amazon Prime.
User profile card showing a man named Jimmy Page from London, England, with 55 impressions and 2 conversions, and buttons to add to list, chat, like, and notifications.
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Your customers buy

Your customers will see relevant offers and rewards on your website, emails or mobile app. If they see something they like, many will go on to sign up or buy the advertised products.
Line chart titled Conversions comparing last month and this month with blue and red wavy lines.
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You get paid

Advertisers pay us each time a consumer clicks on an offer, signs up or makes a purchase. We share the vast majority of this revenue with you (depending on which plan you choose).
Bar chart titled Monthly earnings showing varying yellow bars representing profit over time.
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what our customers say

"Before Groovy, my tracking page was sitting there doing nothing. Now I make $350k a year from it, pure profit. It took us less than a day to get everything set up. I've got no idea why this hasn't happened sooner."

Chris Bee
CEO at HubEurope
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“We've seen a remarkable increase in ROI since implementing your SaaS into our development workflow. The upfront investment has paid off tenfold in terms of efficiency gains and accelerated project delivery. ”

Mike Nikles
CTO at Amazing Dev
Get case studies

3 essentials for monetization to succeed

You need all three of these features in order to protect your shipper relationships, launch quickly, and generate maximum value from your tracking traffic
our secret sauce

Automatic ad filtering prevents conflicts

If someone buys shoes on Nike, Adidas rewards will be hidden from Nike’s tracking page.
01
No personal information

No PII needed for launch

Prove the concept quickly without Personally Identifiable Information (PII). We can just start with you sharing the shipper's name e.g. Adidas or Sephora. Saves you from lengthy compliance work.
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advertisers sorted

Instant access to 1,000 of advertisers

We have direct relationships with 1,000s of advertisers. We take care of all advertiser negotiation, onboarding and management. All you need to do is insert Groovy on your tracking page.
03
no risk trial

Launch pilot in a few hours

Our customers typically take 2 to 8 hours to complete the integration. Simply copy and paste our iframe into your tracking page. Then watch the revenue roll in.
Copy/paste iFrame code
Paste a few lines of code into your tracking page
Gradual roll out
Hide Groovy from 50% of site traffic so you can verify there is no disruption to your UX.
No lock-in
You can try our product for as long as you like—there's no minimum requirement.
Faqs

Most Frequently Asked Questions

Why is the tracking page such a high-value surface?

The tracking page reaches consumers at a uniquely valuable moment.
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Over 90% of visitors are confirmed ecommerce customers, making them high value to advertisers. They are also very engaged - returning multiple times to check their delivery status. In fact, 39% of consumers check the tracking page daily during the parcel journey.
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There’s also a behavioral element at play. Anticipation of a delivery triggers dopamine release, meaning consumers are emotionally primed and attentive while on the page. That heightened state of anticipation makes them more receptive to relevant offers and rewards.
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The result is a high intent, high attention environment that consistently outperforms traditional ad surfaces.

Will this harm our brand or customer trust?

Many carriers have already run tests proving that there's no significant impact on brand. For example, GLS, Evri, PostNL and InPost already have a facility to show 3rd party advertising on their tracking pages or tracking emails. They wouldn't do this unless they were comfortable that the advertising had no impact on their brand.
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Rewards-based monetization is already used by many brand conscious organisations, including Uber, DoorDash, Marriott, Target, American Express, Disney, British Airways, BBC.
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In addition, we’ve run controlled surveys comparing customer Net Promoter Score (NPS) on tracking pages with and without rewards. We found no statistically significant change in NPS.
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That said, you don’t need to take this on trust. We offer a lightweight pilot that allows you to measure the impact with your own users. The pilot requires only a few hours of development work, involves no long term commitment and lets you validate brand impact before any wider rollout.

Can we run a pilot before full rollout?

Absolutely. We can put together a no risk pilot:
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  • Test on any percentage of traffic. Eg. only show the rewards widget to 25% of traffic
  • Hide from key retailers
  • Start with non-physical offers which are not going to conflict with the shipper of the package (eg. Expedia)
  • Cancel anytime
Will this have any impact on the tracking page?

No. The rewards widget is delivered via an isolated iFrame, meaning it runs independently from the rest of your tracking page. It cannot interfere with page performance, tracking functionality or site stability.
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Your core tracking experience remains completely unaffected.

Is this GDPR compliant?

Yes, Groovy is fully GDPR compliant across all plans.
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  • Groovy Lite does not collect or store any personally identifiable information (PII). We process only non-personal, contextual data such as:
    • the name of the retailer shipping the parcel
    • the delivery status of the parcel
  • Groovy Plus involves collecting and processing limited PII in order to personalize offers for consumers and improve monetization. In these cases:
    • Data is processed lawfully under GDPR (eg. consent or legitimate interest)
    • Appropriate technical and organizational safeguards are in place
    • All processing is governed by GDPR compliant data processing agreements


In all cases, Groovy follows GDPR principles including data minimization, purpose limitation, security, and transparency.

Can I choose the types of rewards that I show to my customers?

Yes, you can choose to show/hide different advertiser verticals (eg. Lottery). This can be done on a site wide basis, and per retailer.

Does this impact site speed?

No, Groovy has no impact on site speed. It’s an extremely light weight widget built to load extremely quickly. However, don’t take our word for it, we encourage you to test this yourself during onboarding.