Advertise on courier tracking pages

Reach your target audience with the most overlooked ad inventory on the market: courier tracking pages. Target consumers based on postcode, age, interests, gender, income level and the retailer they've just purchased from. Track performance via your preferred affiliate network.

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10s of millions impressions/m

Avg 2% CTR

Avg 5% CVR

Trusted by more 5,000 advertisers

The top 10 courier tracking sites get the same monthly site hits as Pinterest.

1.3 billion

Both Pinterest and the top 10 courier sites get 1.3B site hits per month

the opportunity

The most overlooked ad inventory in the market

39% of consumers check the tracking page every day of the parcel journey.

Unlike mindless scrolling on social media or news sites, consumers are highly engaged with tracking pages. They want to know where their package is and exactly when it will arrive.

Tracking page traffic is highly engaged:

100% active ecommerce buyers

39% check tracking every day of journey

Primed for retargeting - target shoppers from specific retailers

Primed to buy again - dopamine spike while checking tracking

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"The brain releases dopamine in anticipation of a reward rather than in receipt of an award - making the order transit process the most exciting part of the customer journey."

Mairead Molloy
Psychologist at Berkeley International
the solution

Groovy is the only way to advertise on the tracking page

Get access to tens of millions of monthly impressions month with an average 2% Click Through Rate (CTR) and 5% Conversion Rate (CVR).

You are able to target customers based on postcode, retailer, age, interests, gender, and income level.

10s of millions impressions/m

Avg 2% CTR

Avg 5% CVR

3 essential features for advertising on courier tracking pages

These three fundamentals are core to an effective campaign on a courier tracking page

Algorithmic personalisation

Groovy matches your offer with the most relevant audience using our proprietary algorithm. For example, if you want to advertise your car magazine to auto enthusiasts, our algorithm may decide to show your offers to Halfords consumers.

Hide ads from parcels with issues

Ads are hidden from parcels with issues so your brand is not associated with frustrating customer experiences.

Native Design

We design your offers to match the courier’s style guide. This ensures a brand-safe experience, unlike clunky and generic programmatic ads.

Get in front of your target audience

We use first-party parcel data and inferred data to ensure your ads reach the right consumers
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case study

“We wanted to generate entirely new demand, but cashback and coupon sites failed to deliver it. Groovy allows us to find the demand we need.”

Chris R.
CEO at Luxe Tones
2.2% CTR | 8.9% CVR
how it works

Set up in 5 mins

  1. Invite us to your affiliate program on your preferred network
  2. Send us your offer including copy, codes (if needed) and CPA rate
  3. If you want to be shown prominently in the Hero position, we suggest offering your top CPA rate
  4. Send a description of your target audience: age, income, gender, interests and location

Show offers to target audience

  1. Our algorithm will show your offer to your target audience. We use information like postcode and the retailer the consumer purchased from
  2. Each time a user clicks No Thanks, they will be shown another offer in the Carousel
  3. User will be shown a maximum of four offers per journey
  4. We block category overlap so you never compete with competitors in the same journey

Ready to get started?

Advertising on Groovy is a no-brainer: start with your base CPA rate. Plus, no brand or financial risk.

10s of millions impressions/m

Give us your base CPA rate for first month

Cancel any time

60% off tenancy rates until 15th August

Target real buyers, not deal hunters

No clutter, pop ups or scammy ads

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